Where the money is hiding. In your own business.
The Edge Theory podcast. Real operators. Real P&Ls. We trace the money five drivers down, on the record.
We dissect founder-led businesses on the record.
Each episode is a live CFO session with a real operator. You bring your P&L. We trace the money five drivers down and find what's hiding in your own machine.
If you're running a $1M to $20M owner-operator business and you want Edge Theory applied to your numbers on the record, apply below. We select guests carefully.
Jake Erickson
Fractional CFO for owner-operator businesses. Built the Edge Theory method by finding money hiding in inventory counts, cash-vs-accrual gaps, and operator blind spots in businesses nobody else could see through.
The work that built the brand: $110k per month recovered in beverage COGS at RDM Hospitality. The cash forecast that let Dan McCaulley sleep at night again. The car wash chemistry gap that saved Devin Church from the outsider-buyer failure pattern.
Don't want to wait for the podcast?
The newsletter is live now. Same method, weekly, in writing.
Read the newsletter